LG reveals world’s first rollable OLED TV

LG Electronics (LG) has introduced the world’s first rollable OLED TV at CES 2019.

The LG SIGNATURE OLED TV R (model 65R9) boasts high picture and sound quality in a form factor that gives home TV viewers infinite possibilities in designing their perfect viewing space.

With the introduction of last year’s LG SIGNATURE OLED TV W, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen. Dubbed the wallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time. LG’s latest effort takes this achievement to a whole new level. LG has created a TV with a display that seems to magically appear and disappear. The ‘R’ in the new product’s name is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.

The LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View.

Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs. The AI picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm puts this TV in a class of its own. Users can use their normal voice to get things done with Amazon Alexa, a new addition to LG’s AI TV line-up in 2019, as is support for Apple AirPlay 2 and HomeKit. With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard. Invoke Clock mode to check the time and weather at a glance or Frame mode to enjoy family photos shared from a smartphone, or Mood mode to create a more relaxing atmosphere.

When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R is hidden from view, tucked away in the base. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium bloodline is clearly evident in the entire unit, from the brushed aluminium casing to the quality wool speaker cover designed by Kvadrat of Denmark.

LG’s new TV technology is on show at CES 2019 this week, at booth LVCC Central Hall #11100.