Korean electronics giant LG has announced a new partnership with Sky.
Between now and March, customers who purchase an LG OLED 4K TV or Super UHD TV will receive Sky Q for 12 or six months when joining with the Original Bundle.
The deal will also include purchases of its premium Signature OLED 4K TV featuring picture-on-glass technology.
The Sky Q box will allow customers to record four shows while watching a fifth, with the ability to record more than 1,000 hours of TV. Using the Sky Q Multiscreen and the Sky Q app, customers can download recordings to their tablet or smartphone to watch on the go, without the needs for 3G, 4G or wi-fi.
Peter Booth, sales director for home entertainment at LG Electronics, said: “We are delighted to be partnering with Sky to offer our customers this exclusive offer. Our OLED 4K and Super UHD TVs, deliver the very best in picture quality, displaying images in true-to-life colour and perfect blacks. This collaboration with Sky Q is the perfect partnership for matching Ultra HD content with the latest technology to really showcase the detail and range of colours of Ultra HD. As we move towards the busy Christmas period, we look forward to offering this fantastic deal to customers who are seeking the very best home entertainment experience.”
Luke Bradley-Jones, director of Sky TV and content products, commented: “We’re excited to enter into this partnership with LG, giving new TV owners access to the market leading ultra HD service available only with Sky Q.”
The partnership will be supported with an above-the-line campaign, with press and display adverts. In addition, creative point of sale materials, exclusive 4K Ultra HD content and digital assets, will be available for in-store.