LG launches new LG Signature brand

LG has used CES in Las Vegas to introduce its new LG Signature line-up of premium products.

Under the LG Signature brand, the Korean manufacturer will bring together its best technology and designs.

The first products in the LG Signature line-up will include a 4K HDR-enabled OLED TV, an advanced Twin Wash washing machine, a door-in-door fridge, a hybrid air purifier, a double-oven range and a TurboSteam dishwasher.

There are plans to introduce more products under the LG Signature brand, which will launch in key markets such as Europe, North America and Asia shortly after CES.

Said Brian Na, LG’s executive vice president and global marketing officer: “Our driving principle is to ensure that the essence of our products is preserved from idea generation through to the end-user experience. LG Signature is the embodiment of everything that is important to LG and we hope to convey that philosophy to customers who appreciate great products from strong brands.”