LG gives its Lounge a makeover

LG has given its online product training resource, The Lounge, a new look and added features that it says will make it more engaging and user-friendly.

The Lounge, which supplements LG’s face-to-face training programmes, ensures store staff have access to the latest product developments across LG’s Home Entertainment, Home Appliance and Mobile Communication divisions.

With a cleaner, fresher look, the platform can now be accessed through any device’s browser to improve ease of use. Navigation is also simpler, said LG, thanks to a new modular format that allows for easy customisation of the platform to suit each retailer’s individual needs.

New training games will now be added on a more regular basis, giving users even more opportunity to win credits for LG products and enter exclusive competitions

To encourage those with a competitive streak, The Lounge has a new ‘leader board’ feature, which ranks the most successful participants and those that have performed the best on training modules. Not only will participants be able to see who is performing the best within their own business, they will also see how their rivals are doing.

Said Andy Mackay, LG UK’s commercial director of consumer electronics: “At LG, we strive to work with our retail partners to ensure they’re equipped with the tools and latest product knowledge to support their sales. Yet we understand that busy retail schedules don’t always allow for face-to-face training. So supplementing our training team with an easy-to-access platform that delivers engaging and up-to-date product content is key.

“This refresh delivers more engaging and accessible content and it was important that we introduced customisable features, so we can be truly collaborative and enable The Lounge to be tailored to each individual retailer’s needs.”