LG Display partners with Harrods on retail experience displaying OLED technology

LG Display today announced that it is joining forces with world-famous department store Harrods to showcase the latest OLED TV technologies in a unique and interactive window installation, which will be at Harrods, London until 1 September.

LG Display unveiled the installation featuring OLED technology and the very latest TVs from leading brands including, LG Electronics, Bang & Olufsen, Panasonic and Philips, through an impressive launch event at Harrods this morning (Monday). The cutting-edge OLED TVs all use OLED TV panels made by LG Display, and are being featured in the stores famous show windows surrounding Door 5 of the iconic Knightsbridge building.

The manufacturer said this demonstrates Harrods’ willingness to embrace OLED as an unmatched next-generation display technology that offers abundant form factors and impressive features, such as authentic emissive colour, “thinnovative (thin and innovative)” design, “everywhere view”, and an “ocular guard,” which means easy on the eyes.

Indeed, LG Display’s OLED panel is certified by TÜV Rheinland, a world-class testing and certification authority, as a display technology providing optimal brightness and less blue light, therefore relieving eye fatigue. OLED’s characteristics raise this technology to the next level and make it a great complement to premium TVs and futuristic applications.

In addition to showcasing the very latest OLED TVs within the show windows, LG Display and Harrods have also launched their charity campaign in partnership with the NSPCC. There will be a charity window at Harrods where customers will be able to tap and donate up to £100,000 to the charity. Any funds raised by the window takeover will go directly towards the NSPCC’s vital services in the capital, helping to support children in London and protect them from abuse and neglect.

As part of the partnership, a brand new OLED zone will also be installed on Harrods’ fifth floor allowing visitors to fully experience what OLED TVs can offer. OLED POPs endorsed by Harrods will be placed next to each TV set to mark the superior quality of LG Electronics, Bang & Olufsen, Panasonic, and Philips OLED TVs.

“We are proud to partner with Harrods, the world’s most recognised luxury department store, and we are delighted that OLED technology has been chosen as the face of its legendary show windows, an unprecedented move,” said KJ Kim, Vice President and Head of Global Promotion at LG Display.

“This recognition has brought OLED to the next level and firmly cemented its reputation for superior quality and pioneering innovation. This marriage between two pinnacles of luxury is truly historic and a perfect partnership considering Harrods’ reputation for bringing exquisite products to consumers in a spectacular retail environment.”