LG and B&O reveal new jointly developed TV at IFA

LG and Bang & Olufsen will unveil the BeoVision Eclipse TV (pictured) at this year’s IFA show in Berlin (September 1-6), the first to come from a collaboration that was announced back in April 2016.

The TV highlights LG’s OLED technology and marries it with B&O’s “strong heritage in design and sound”.

The strategic partnership is part of B&O’s strategy to expand its technological capabilities, by focusing on core capabilities within acoustics, design and craftsmanship, while further optimising its supply chain, development, production and service to improve long-term profitability.

“Consumers all over the world will immediately recognise LG’s unrivalled OLED and video processing technology inside this beautiful television crafted by Bang & Olufsen – a company with a strong heritage in design and sound,” said Lee Sang-woo, vice-president of business strategy at the LG Electronics Home Entertainment Company. “We are looking forward to further developing this relationship going forward.”

Stefan Persson, executive vice-president at Bang & Olufsen, added: “Bang & Olufsen and LG both share a long tradition of innovation and craftsmanship. The strategic partnership between the two companies demonstrates the mutual desire to continuously push the boundaries when it comes to merging world-class design and cutting-edge technology. The result of this collaboration, the BeoVision Eclipse, is a true example of that.”