KitchenAid, the luxury appliance manufacturer, celebrated Christmas in July #Festivitease at its London Experience Store, located in Wigmore Street.
The KitchenAid London Experience Store is stylishly arranged over two floors and is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. The venue was transformed into a festive utopia, featuring giant candy canes, dazzling baubles and festive tunes playing in the background for good cheer.
In collaboration with a selection of brands, the Christmas in July event showcased the range of appliances from KitchenAid, all of which offer a perfectly balanced mix of iconic design and professional performance. Brands including Ginsters, Kelly’s of Cornwall and Gin Mare all offered visitors sumptuous tastings and demonstrations.
The KitchenAid London Experience Store encompasses a fully functional demonstration kitchen, which highlights KitchenAid’s dedication to supporting those who are serious about food. Festive treats, including pigs in blankets and homemade mince pie ice cream, were prepared at the event using a selection of KitchenAid appliances.
Lee Collett, Channel Controller, KitchenAid, said: “Appliances from KitchenAid are designed to inspire and take the user’s culinary expertise and creativity in the kitchen to the next level. Following the success of last year’s Christmas in July event, this is the second event of its kind that has been hosted at the KitchenAid London Experience Store.
“We are thrilled to have been able to provide visitors with an opportunity to experience the magic that KitchenAid appliances offer, at the same time as experiencing a variety of other excellent brands.”