John Lewis & Partners has announced it is launching its Click & Collect service in six Co-op food stores.
The trial will give new and existing customers access to the retail chain’s Next Day Click & Collect service in areas where the John Lewis Partnership has a lower shop presence. This is part of its strategy to leverage its supply chain and reach more customers.
Initially launched for Co-op colleagues in its Manchester Support Centre shop, the trial is being followed by five further stores from this week.
The six Co-op branches participating in the trial are: Angel Square, Manchester (available to Co-op head office employees only); Manchester Piccadilly; Trent Bridge, Nottingham; Dulwich-Lordship Lane, London; Westhorne Avenue, London; and Hither Green, London.
Customers will also be able to return orders to these shops.
Eva Cullen, Partner & Head of Customer Fulfilment Operations for John Lewis & Partners, said: “Our Click & Collect service is growing in popularity every year as our customers benefit from the ease of being able to pick up their order at a time and place which is convenient to them. We are always looking for new ways to be more convenient for our customers and to reach new customers, and the success of this trial would present the opportunity to roll out the service to more shops.”
Mark Pettigrew, Co-op Director of Innovation and Format, added: “It is all about creating ease, convenience and choice for today’s time-pressed shopper. This is an exciting development, innovations and new technologies are driving a number of initiatives and creating value in our communities through increased offers and services for our Members and customers.”
The Click & Collect trial with Co-op follows the success of the partnership with Booths, which launched last year and is now available in eight Booths shops. Since the launch, 45 per cent of Click & Collect orders made to these shops are from new customers.