John Lewis to raise Quiet Mark awareness through window displays
Department store chain John Lewis will be implementing Quiet Mark displays in a number of its stores to raise consumer awareness of quiet products.
The Quiet Mark will take centre stage in 16 of John Lewis’ stores across the UK over the next five weeks.
The displays will feature Quiet Mark-awarded technology, washing machines, tumble dryers, food processors and kettles from electrical brands such as AEG, Dualit, Dyson and Magimix.
John Lewis consumer research and sales have revealed a rising consumer need for products that help to keep unwanted noise to a minimum.
Said Lawrence Mitchell, technology buyer for John Lewis: “There continues to be strong demand for Quiet Mark products with our customers and we’re delighted with the dedicated Quiet Mark windows in 16 of our shops across the UK.”
Said Quiet Mark’s co-founder and managing director, Poppy Szkiler: “The striking new Quiet Mark store window displays at John Lewis’ flagship stores, and throughout the country, underline the strong, supportive partnership between Quiet Mark and John Lewis. They highlight a new era of sound-design for consumer technology, which is taking centre stage, as the desire for peace and quiet in a tech-frenzied world increases.
“As the noise of everyday life becomes ever more intrusive, John Lewis has recognised that quiet is highly valuable to consumers, because it naturally helps support health, wellbeing and a fundamental need for more near-silence.
She added: “John Lewis Partnership is playing an integral role in understanding this, meeting a demand for quieter products and educating customers on the ways they can design the soundscape of their home with Quiet Mark-approved products. If we all choose to buy quieter technology we can begin to collectively transform the aural environment.”
The 16 stores include:
- John Lewis, Oxford Street, London
- Peter Jones, Sloane Square, London
- John Lewis, Watford
- John Lewis, Aberdeen
- John Lewis, Milton Keynes
- John Lewis, Norwich
- John Lewis, Leicester
- John Lewis, Nottingham
- John Lewis, Cribbs
- John Lewis, Cardiff
- John Lewis, Newcastle
- John Lewis, Liverpool
- John Lewis, Kingston
- John Lewis, Peterborough
- John Lewis, Welwyn
- John Lewis, Glasgow