John Lewis focuses on experiential with reopening of new-look Edinburgh store

John Lewis and Partners in Edinburgh is opening its doors to customers once again tomorrow (14 May) after a multi-million pound refurbishment.

The retail giant said the renovation is an important part of its investment in its existing store estate… “creating inspiring spaces to showcase our products, experiences and services,” the company said.

There is a new large electricals department in the store, as John Lewis aims to make shopping for fridges, cookers and washing machines “a seamless and sensory experience”, as well as its largest ever ‘World of Design’ to provide home design inspiration and advice. Occupying almost 3,000 square feet, home stylists will offer free drop-in appointments to help customers design an instant home makeover. There will be inspiring room sets so customers can visualise the latest furniture and furnishings; they can also create a bespoke magnetic moodboard with wallpaper and fabric samples.

Also offered at the newly designed shop is a Beauty Studio, Personal Styling services and a refreshed Nursery department, along with interactive and colourful play areas for friends and family to enjoy.

Barry Blamire, Head of Branch for John Lewis Edinburgh, said: “We are so excited to be opening once again and welcoming customers into our refurbished shop. The past year has shown just how much our customers rely on our Partners for that much needed advice and guidance. This new shop provides an inspirational physical space to come and browse everything and anything from homeware to fashion, nursery to technology.”

The store, which is located within the new St James Quarter, will pay tribute to the city of Edinburgh with features such as two life-size model stags, an Edinburgh Gin pop-up shop, an interactive Hornby Flying Scotsman model in the Toys department and a Greyfriars Bobby statue.