Jessops returns to its birthplace to open 53rd store

The opening of the 53rd Jessops store sees the retailer return to its birthplace – Leicester, where it opened its first store 81 years ago.

The camera and image specialist officially opened the doors to its 1,880 square-foot shop in Highcross on August 19.

The reborn Jessops is now in its fourth year of trading after Dragons’ Den entrepreneur Peter Jones rescued the company in 2013, following its collapse with debts of £81 million.

Under his leadership, Jessops has returned to profit and has almost doubled its store count.

“Restoring this iconic brand and bringing it back to its home town was always one of our goals and we are delighted with the warm welcome from customers old and new in Leicester,” said Mr Jones. “The Jessops story has been an amazing one. I knew before I acquired the business that it wouldn’t be plain sailing, especially when trying to bring a business back from the brink. But I always felt that a new chapter in Jessops’s long history would be a positive one.

Jessops' first store in Leicester 1935, and pictured top the new store opened on World Photo Day (August 19)
Jessops’s first store in Leicester 1935, and pictured top the new store opened on World Photo Day (August 19)

“In just three years since I acquired the business, we have doubled the number of stores, proving there is still plenty of potential for growth and job creation on the high street. The next 12 months will continue to be an exciting time for Jessops, as we plan to open new stores in key locations. Leicester is on the global map now, thanks to its Premier League title success – and Jessops is proud to be opening here once again.”

Scott Worger, Jessops retail director, said: “The new shop in Highcross is an excellent example of how we work closely with our retail partners to bring an outstanding service to shoppers. A return to the city has been on the cards for some time, and now we can be confident the execution is just right thanks to prime footfall location and a team of 10 passionate and professional staff that truly are the best in the area.”