Indesit is working with influencers to motivate families to reconsider the way in which chores are distributed within the home, by involving children in the household tasks.
The appliance manufacturer’s #DoItTogether campaign encourages parents to educate their children on the importance of sharing chores and improving the gender balance for the next generation. Throughout the campaign, Indesit enlisted a number of influencers to review its appliances and to persuade their family members to get involved in the household chores.
To highlight how easy it is for all members of the family to complete a load of laundry, Gemma Atkinson shared videos of the Indesit Innex washing machine with her 1.6 million followers on Instagram. Gemma encouraged fiancé Gorka Marquez to have a go at using the time-saving, and simple to use, Push&Go feature of the Indesit washing machine too.
Push&Go is a one-button system that begins washing with a simple push of the dedicated button, without having to adjust any of the settings. This easy-to-use feature is the perfect ‘one touch’ washing solution for families with limited time.
The Indesit dishwasher with the Fast&Clean cycle (DFO 3T133 F UK) also proved popular with the influencers, especially with dad of seven, Alex Galbally, whose children love to help with the household chores by loading the dishwasher. Alex explained how the #DoItTogether campaign resonated with him, stating that he is ‘going to pledge to try and do even more to share the load, whilst making it fun for the children this year’.
Charmaine Warner, Indesit Brand Manager, said: “The fantastic group of influencers we enlisted to support our #DoItTogether campaign have highlighted the many benefits of involving children in the household chores, while demonstrating just how simple and safe Indesit appliances are to use for the entire family.
“We hope that the campaign has encouraged families to rethink the way that tasks are distributed within the home, as well as to increase footfall for our retailers by promoting the family-friendly Indesit appliances to their customers.”