Indesit announces Ariel and Lenor laundry promotion
Indesit has introduced a promotion offering consumers a three-month, free supply of Ariel Original All-in-1 PODS, as well as a Lenor scent boosting bundle, on the purchase of selected Indesit washing machines and tumble dyers. The promotion.
There are a variety of Indesit washing machines that are available with this promotional offer – which is live until 31 July 2021, including the Indesit Innex washing machine. The freestanding 9kg washing machine boasts a new energy rating of C to keep utility bills to a minimum and 14 programmes for the user to choose from, including the dedicated Push&Go cycle.
To keep the family’s clothes smelling fresh and feeling soft, the Lenor scent boosting bundle consists of Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads as well as Tumble Dryer Sheets that offer the user the feeling of drying their laundry in the fresh air. Consumers can also claim the free Ariel and Lenor bundle when purchasing the freestanding Indesit 8kg Push&Go heat pump tumble dryer.
To alert and engage consumers, digital assets have been created for the promotion that are available via the retailer’s Indesit Account Manager.
Charmaine Warner, Indesit Brand Manager, said: “At Indesit, we pride ourselves on developing appliances that are easy-to-use for all the family to allow chores to be shared equally. We’ve partnered with Procter & Gamble on this promotion to give consumers the confidence that the Ariel Original All-in-1 PODS and Lenor scent boosting bundle will clean even the toughest of stains and keep the whole family’s laundry smelling fresh, for longer.
“We hope the promotion will be a great benefit and support to families by offering three-months’ free laundry detergent, which can sometimes be the most expensive part of doing the laundry, as well as increasing footfall for our valued retail partners.”