In this month’s special issue of ERT…

You can view the digital issue of November ERT here.


Editor’s comment:

Welcome to our ERT Awards and Turning Point Live! special edition!

You’ll notice the supplement this month and in there is full coverage from this year’s event, including a round-up of the speaker presentations and panel discussions at Turning Point Live! as well as profiles of all of the ERT Awards winners.

Not to repeat myself too much, but a huge thank you to everyone involved in the morning conference and congratulations again to all the ERT Awards 2019 winners and highly commended! Thanks also to Ros Atkins, who hosted the Awards this year; I was able to sit and watch everyone in the room celebrate as the afternoon unfolded!


Have your elf a merry little christmas

And so it’s nearly the end of another year. As we move even closer to Christmas, I’m sure many of you are gearing up for (and hoping for) a busy few weeks ahead and as Paul Laville writes this month, high street footfall numbers might be down compared to previous years, but shoppers are still out there and you’ve still got to put the work in to convince them to buy from you.

It all starts with Black Friday at the end of the month. It’s been a few years since people began fighting over big-screen TVs at the supermarket, but the consumer electronics market is the driving force during this crazy sales period. Other industries have since jumped on the bandwagon, using the Black Friday tagline as another promotional tool, and whether it’s cars or clothes, consumers can bag themselves a bargain almost anywhere at this time of year.

Many of the big retail chains begin their Black Friday deals weeks ahead of the actual day itself, which panics shoppers into heading straight to the place where they think they’ll get the best price.

For those still left to do their Christmas shopping after this, there are plenty of seasonal savings to be had and this is arguably one of the best times of the year for trading.

So how can independent electrical retailers compete and get a look in? Paul Laville says ‘do what you do better than any of your competitors and improve it by a factor of 10-plus’. After all, Christmas is the ideal time to go over the top with decorations and in-store activities to attract customers – costumes, tinsel, a Christmas tree, free gifts? It’s probably the one time of year to go all-out to offer that extra personal touch that shoppers won’t find elsewhere.

So remember, at this time of festive cheer, shout about your business for all to hear!

Jack Cheeseman – Editor – jackcheeseman@ertonline.co.uk

You can view the digital issue of November ERT here.