IFA 2022: Over 80 per cent of stand space booked

From 2 to 6 September this year, the IFA exhibition will return with hundreds of well-known CE brands occupying more than 30 trade fair halls presenting their latest products.

Said Kai Mangelberger, Director of IFA 2022: “The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18 for example, and with the Household Appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations are high.”

With IFA Virtual, Messe Berlin is already launching a new B2B platform this month for arranging trade fair visits, networking and finding information. It will also contain a comprehensive list of exhibitors and product highlights.

“We are pleasantly surprised at the many registrations still being received at short notice,” Mr Mangelberger added. “We will be working on the exhibitor lists and hall plans up to the last minute to ensure a place for every exhibitor and to perfect the hall interior for visitors.”

Within the Home & Entertainment section, brands this year will include Epson, Sony, TCL, Toshiba and Vestel alongside international distributors, specialist companies, accessory brands and retailers.

In addition, companies such as Ring and Schneider Electric are represented in the Smart Home Special Area again, while IFA Audio will cover noise cancelling, true wireless headphones, audio-streaming, immersive and spatial audio, smart speakers and sound systems from exhibitors from all over the world.

Household appliances were only added to the show in 2008; it has since catered for every segment of the MDA and SDA markets, including built-in kitchen units. Body care and wellness products are also on display, as are heating and air-conditioning solutions. This year, brands will include AEG, Beko, Candy, Grundig, Hoover, Jura, Liebherr and Russel Hobbs.