The organisers of IFA Berlin – the world’s leading industry event for consumer electronics and home appliances – have announced that the 2021 edition is set to take place as a full-scale, real-life show later this year on 3-7 September.
Following last year’s “deliberately small-scale special edition” of the show, organisers said with the world on course to emerge from the pandemic, there is now “huge interest” from brands, manufacturers and retailers across all industry sectors to congregate once again at Messe Berlin in Germany.
Some part of the exhibition are already reserved by more than 80 per cent, they added.
“IFA Berlin is completely unique in its depth and breadth of showcasing the global technology industry – from start-ups to the biggest consumer electronics brands in the world,” said Martin Ecknig, CEO of Messe Berlin. “The message we hear from our industry is loud and clear: ‘Tech is back in Berlin’ and ready to meet with retailers, media and consumers – safely, but in real life.”
Jens Heithecker, IFA Executive Director and Executive Vice President of Messe Berlin, added that despite the full-scale comeback… “with all our precautions to ensure everybody’s good health, we don’t expect IFA Berlin 2021 to set new records.
“Keeping our visitors and exhibitors safe is our top priority.”
IFA adds for the first time the Tech Up for Women Conference and Berlin Photo Week as the global event expands its portfolio of exhibitions, keynotes, IFA Next for innovators and start-ups, SHIFT Mobility – the Future of Mobility, and the IFA+ Summit exploring the digital future.
Back in 2019, IFA Berlin welcomed nearly 240,000 visitors, over 1,900 industry partners and more than 5,300 journalists – all coming from more than 130 countries and territories.
Last year’s scaled-down edition saw 145,900 visitors onsite and online, with 1,570 industry partners participating.