At this year’s IFA exhibition, BSH introduced new product lines and services for the kitchen.
The manufacturer reported of rising sales figures of BSH-branded fridges, freezers and small home appliances in the first half of this year, with a definite trend towards the kitchen and consumer demand for healthy nutrition with fresh fruit and vegetables, it said.
Volker Klodwig, Executive Vice President Sales of BSH Hausgeräte, said: “Despite many people’s current worries about their own financial situation, home appliances are among the investments on which no money is spared.”
He added that consumers are also placing greater value on smart home appliances. In fact, digital services and individually customisable kitchen experiences are very popular. The corona pandemic has led people in Europe to a new appreciation of their own homes.
BSH started its digital platform, Home Connect, in 2014, and it currently has over three million connected appliances and 42 partners. Home Connect is currently available in 40 countries and 25 languages. Everything from a digital recipe search in the app and controlling a connected oven to prepare a selected dish, to choosing the dishwasher’s program and lighting in harmony with the atmosphere of the evening.
A new generation of dishwashers
A new series of dishwashers was unveiled by BSH at IFA 2020. This entirely newly-developed series is a multi-brand platform for a range of different models – from basic to premium. All the dishwashers are fitted with SystemMaster, are Internet-capable, and thus can learn to adapt to consumers’ individual routines and receive regular system updates over-the-air. The appliances are energy-saving due to zeolite drying, and offer many intelligent solutions such as a completely new interior layout with a third load deck for small kitchen utensils that enlarges the load compartment by up to 25 per cent, or a “glass zone” in which even high-value glasses can be safely put into the dishwasher.
In addition, Bosch and Siemens presented their own product. Siemens focused on cookery-related innovations, with its presentation of the new “glassdraftAir” table-top cooling fan together with two new cooking hobs: “activeLight” with an interactive light matrix and “inductionAir Plus”.
Meanwhile, with the Series 6 washer-dryer, Bosch offers the opportunity to wash and dry up to 6kg of laundry without interruption – and to do it using steam assistance, so clothes are wearable directly from the machine.
The XXL fridge-freezer combination offers more space. The “VitaFresh” freshness system ensures that the temperature in specific zones is held constant at zero degrees, so fresh foods such as fish or salad have significantly longer shelf lives, and does it all with an A+++ energy efficiency rating.
Climate-neutral production by the end of 2020
BSH also took the opportunity this year to discuss its recycling economy leading to a considerable overall reduction in the use of resources, in emissions and in energy consumption.
The manufacturer reported that it will be the first company in the sector to fully neutralise carbon dioxide emissions from its own sites worldwide by the end of this year. This will make the development and fabrication of all BSH branded appliances climate-neutral from 2021 onwards.