IFA 2018: AI, connected appliances and 8K take centre stage
The exhibition is fully booked, with 1,814 exhibitors occupying two areas covering 161,200 square metres. This year marks the tenth anniversary of domestic appliances being on show at IFA. Prior to 2008, the exhibition was a consumer electronics event.
Since the launch of home appliances at IFA in 2008, the number of companies exhibiting small and major domestic appliances has tripled.
Said Christian Göke, CEO of Messe Berlin (pictured): “What makes IFA special is that it’s a place for many different industries – each with their expert knowledge – to share, discuss and develop their innovation and vision. Nowadays, hardly any company can innovate without partners, alliances or open eco-systems. That brings a new mindset and heralds the age of co-innovation.”
Added Jens Heithecker, IFA executive director: “IFA acts as a catalyst for the digital world. No other trade show is so international and offers as much growth potential for digital innovation.”
Said Hans-Joachim Kamp, chairman of the board of gfu, the organisers of IFA: “The fact that Home Appliances @IFA is taking place for the tenth time impressively underlines IFA’s high standing.
“The trade show has long become the world’s leading platform for consumer electronics and home appliances, and because of this winning combination is a sustained force for innovation and growth. This role is reflected in its impressive figures and continually rising orders – in 2017 to the tune of more than 4.7 billion euros – and an exhibition area that once again is booked up. Over the six days of the show retailers, trade visitors, the media and the general public will again witness a wealth of innovations and new products.”
Visitors to this year’s show will be able to see the latest 8K TV screens, flexible displays that can be rolled up like a window blind, new HDR (High Dynamic Range) technology and connected home appliances. Voice control products will also be a major theme of IFA 2018.
• In 2018, global turnover in the consumer electronics market is forecast to exceed 854 billion euros, equivalent to about one per cent growth.
Analyst GfK predicts that sales of small domestic appliances, excluding North America, will reach approximately 48 billion euros, a rise of around eight per cent.
Sales of major domestic appliances are expected to hit 178 billion euros, an increase of 2.2 per cent.