Hotpoint celebrates its 110 year anniversary
The domestic appliance manufacturer was founded in 1911 and the company’s name originated from the main product in the brand’s offering at the time, the electric iron, which was designed to stay ‘hot at the point’. During the 1920’s and 30’s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners.
The company experienced significant growth during the 1970’s and 80’s, becoming a market leader in a number of appliance categories. Hotpoint expanded its portfolio during this period to include dishwashers, cookers and built-in appliances, and the brand also increased its colour palette offering across its range towards the end of the 80’s, marking an end to just manufacturing traditional ‘white’ appliances.
The company today is one of the most recognised white goods brands in the UK, with several awards and accreditations to its name.
To commemorate 110 years of appliance manufacturing, Hotpoint is taking to social media to launch its Hotpoint Through the Ages campaign. Consumers will be asked to share images and stories of themselves or their family members with their ‘old but well-loved’ Hotpoint appliances, using the dedicated #Hotpoint110Years hashtag.
The best story or picture shared on Instagram, tagging the official Hotpoint account (@HotpointUK) and using the #Hotpoint110Years hashtag, will be in with the chance of winning £1,000 of Hotpoint appliances.
The company will also be showcasing the history of the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media. Additionally, Hotpoint will be releasing a limited-edition version of its logo to mark the occasion (see above).
Kimberley Garner, Hotpoint Brand Manager, said: “Hotpoint has been by UK families’ sides for 110 years and, while our company has evolved over the years to adapt to the changing times and ever-evolving marketplace, our message throughout this time has remained consistent. We are passionate about being a brand that cares for its customers, manufacturing high quality, innovative and reliable appliances.
“Our Hotpoint Through the Ages campaign will enable us to connect with both new and existing customers, while showcasing the diverse history of our brand. We are proud to continue to deliver outstanding results for generations of families in the UK, and we are excited to hear the stories behind our appliances from our valued customers.”