Hoover’s new appointment to drive forward SDA offering

Domestic appliance manufacturer, Hoover, has appointed David Matthews as its new Business Director for its SDA product offering.

A floorcare industry stalwart, Mr Matthews has worked in senior managerial positions for both Gtech and Shark, having previously been VP for sales during the time that Shark launched its first vacuum range to the UK market.

His remit is to grow Hoover’s floorcare offering through new product development, with a particular focus on cordless and smart models. He will also oversee market opportunities for further growth of the Hoover brand.

Speaking of his appointment, Mr Matthews, commented: “Hoover is a trusted and iconic brand across the world, with a fantastic heritage in the UK. As such, retailers and customers expect a lot from us, and so they should, which means that we need to deliver time and time again.

“In the new role, it is my responsibility to drive forward the floorcare categories and bring to market products which delight and add value to the user. I’m looking forward to delivering ambitious yet achievable growth plans that will align with the Group’s business objectives.”

David Meyerowitz, CEO of Hoover Candy Group UK, added: “David is a fantastic appointment for us at a time when we’re achieving considerable growth, from both sales and company culture.

“His wealth of experience in the floorcare sector is invaluable at a time when we are launching high performance, market-leading products that deliver tangible user benefits.”