Hoover will reveal its vision of the future at IFA
Visitors to the Hoover exhibition stand at this year’s IFA (August 31 to September 5, Berlin) will get a glimpse of the kitchen of the future.
The Italian brand will use its 1,000 square metre area to show how appliances are connected through its Wizard app and controlled by the Direct Voice function.
The Vision 2.0 intelligent oven, which has an advanced LCD screen, is equipped with an internal camera and can also share information with other Hoover connected appliances.
Hoover’s hero products for this year are the Candy Rapid’ò and Hoover AXI washing machines.
The Rapid’ò offers a washing cycle that takes less than 39 minutes to complete, while the 14kg AXI is voice-controlled and has an intelligent TED system that recognises fabrics and stains and selects the most relevant wash function to treat them.
Hoover will also use its Full Connected area of the stand to demonstrate a whole range of connected products that can be controlled by its FI app.
In the design area of the exhibition booth, the company will preview a new version of its Bianca washing machine – launched at last year’s IFA – which is aimed at a ‘young and dynamic’ consumer.
Said Beppe Fumagalli, chief executive of the Candy Group: “IFA has become an opportunity for us to show to the market and the public the innovative products we are developing at a fast and exciting pace. “The road we have taken, that of innovation and leadership in connectivity in home appliances, allows us to participate in an exhibition of this high level, while being proud to represent and embody a brilliant synthesis between history and tradition, as well as future and innovation.”
He added: “The convergence between home automation, consumer electronics, home appliances and smart living is today an undeniable reality to which we are called to respond with solutions that go beyond individual products or individual applications. This is the goal we have set ourselves, which we have been aiming at for several years.
“We have added to the development of our brand’s strategy, aimed at providing our consumers with ideas that can change their way of living in their own kitchen and their own domestic environment.”