Hoover puts wellbeing on the agenda with ‘Wellbeing Wednesday’

Leading appliance manufacturer, Hoover, is launching a digital campaign to offer advice and guidance to consumers on maintaining their mental and physical wellbeing while at home. 


Live from 8th April, ‘Wellbeing Wednesday’ will run across Hoover’s digital and social channels and will feature input from cooking ambassador and restaurateur, Simon Rimmer, with fitness content provided by Rugby League champions, Warrington Wolves; for whom Hoover is the principal club sponsor.


Content will be made available via internal and external communication platforms including e-newsletters, the Hoover website and the brands’ Facebook, Twitter and Instagram feeds, every Wednesday for the foreseeable.


Covering all Hoover product categories, the brand will provide a range of insights including recipe inspiration and cleaning and exercise tips, as well as advice on food preparation and storage.


Antony Peart, director of brand and communications at Haier Europe, said: “Wellbeing sits at the core of the Hoover brand values and we’re committed to helping consumers get the best possible experience not just from their appliances, but from their home life.


“At a time when most of us are indoors, we believe that ‘Wellbeing Wednesday’ will provide some valuable inspiration for consumers on how they can make the most of their time at home, with assistance from our partners, Simon Rimmer and Warrington Wolves.”