Hoover invests in multi-million pound ad campaign

Appliance manufacturer Hoover has launched a multi-million pound national consumer campaign to highlight its advances in connected technology.

The ‘Hoover, that’s who’ campaign features animated characters and focuses on three of its latest products – the Hoover One-Fi Extra connected washing machine, the Hoover Vision oven and the Discovery cordless vacuum cleaner.

It aims to “reaffirm” Hoover’s position as an innovative manufacturer and demonstrate how the brands understand customer needs.

This is the first major advertising campaign since the launch of its Hoover Wizard range of appliances in 2015.

The campaign will utilise national prime TV and press, as well as social and digital platforms.

Hoover expects that it will have a “significant” impact on consumer interest, and in turn, footfall for retailers and stockists.

The company claimed this fits in with its aim to be the “supplier of choice”, a major aspect being how it supports retailers by generating consumer interest in order to drive sales.

Antony Peart, director of brand and communications at Hoover Candy Group, commented: “Innovation is at the heart of Hoover, since the launch of our connected range in 2015, we’ve become well-known in our industry for being market leaders when it comes to innovation technology.

“The advertising will help us show just how important appliances are to daily life and the considerable benefits that connected products offer. Whether it’s saving time, multitasking or even being able to talk to your washing machine or oven with voice-assist functionality, this useful technology can make a big difference to people’s lives.

“We put the customer first and invest more in research and development than any of our competitors, so even though we’re more than 100 years old, we never stop looking to the future.”