Hoover in new SDA distribution partnership with RKW

Hoover has announced a new joint partnership with RKW to launch an exclusive range of floorcare products.

This new range, only available through RKW from March, will consist of seven models covering the three main dominant categories – Uprights, Cylinders and Cordless Sticks.

The company said “this new range will add scale and growth in the independent channel” and with a clear trade-up to the popular Pets models for enhanced cleaning performance.

With over 30 years of industry experience, the distributor will work closely with Hoover’s team to highlight the benefits of the high-performance product range. This is further complimented and supported by an attractive commercial terms package coupled with highly impactful POS and display stands – available to independent retailers purchasing the Hoover range.

These core products will be added to with the award-winning, powerful H-FREE 500 product, both in the Home and Pets format.

Products supplied by RKW will include the BR10 RDD 001 Breeze Home and Breeze Pets; the THB1DD 001 Breeze Evo Home, Breeze Evo Pets and the HU300NXL 001 H Upright 300 XL; plus the HF122RDD 001 Free 100 Home and H Free 100 Pets.

Tony Mellors, Account Director SDA at Hoover, commented: “We’re absolutely delighted to welcome Rob, Gary, Stephen and the entire RKW team onboard, as our chosen and valued national distributor for an exclusive range of outstanding Hoover floorcare products.

“RKW is exceptionally well respected within the industry and together we believe that this important joint trade partnership will allow us to strengthen and further build upon our valued relationship with all accounts and especially with an added focus the independent retailers.”

RKW CEO, Rob Sutton, added: “We are delighted to be partnering with Hoover SDA UK. This is a huge opportunity to grow mutual business and we have already seen a fantastic response from our customers in regards to the exclusive range that RKW will be supplying from March 2022.

“We work with over 5,000 retailers across the country. These range from independents, grocers, value retailers, garden centres, online retailers, and department stores. We have an eye-catching retailer display solution on offer for both independent and national retailers to support our in store offering and to maximise sales for all parties.”