Hoover brings ‘The Way You Live’ to UK consumers

Hoover is bringing its ‘The Way You Live’ campaign to more than 13 million viewers in the UK, after signing an advertising deal with several major online Video On-Demand (VOD) platforms.

The domestic appliance manufacturer will feature hero models from its cooking, washing and floorcare collections as part of the campaign, which will be distributed via Facebook, Instagram, YouTube and Google, among other outlets.

Featuring in the campaign are the Hoover AXI AI washing machine and dishwasher, as well as the H-SYSTEM range of cooking appliances and H-FREE 700 cordless vacuum cleaner (pictured).

The campaign will also see Hoover’s AXI AI washing machine model appear in Procter & Gamble’s ‘Can Ariel 3in1 Pods Beat the Mud?’ advert. The commercial uses the AXI product to demonstrate the ability of Ariel detergent to remove encrusted dirt from white clothing worn by fun-runners.

Hoover has been prominent on TV screens in the past two years, having sponsored This Morning in Ireland, ITV’s James Martin’s Saturday Morning and The Good Food Channel. It also appointed celebrity chef Simon Rimmer as a brand ambassador.

The new VOD campaign will see the brand diversify its advertising streams further, reaching an even wider audience. The adverts will be displayed at the start of, or during, video streaming.

Antony Peart, Director of Brand and Communications at Hoover Candy Group, said: “We see this deal as a fantastic opportunity to get our newly-released products in front of consumers, highlighting their performance capabilities, style and functionality.

“We are looking forward to engaging with consumers around what they want and expect from appliances that fit their lifestyles. This campaign will help spark that conversation and we feel it will highlight that we have a lot to offer across the various markets for domestic appliances.”