Hoover becomes main sponsor of Warrington Women’s Rugby

Hoover has agreed a new sponsorship deal with Warrington Wolves Women’s Rugby Team.

The appliance manufacturer has agreed an initial 12-month deal with the club to become as the main sponsor with branding rights throughout The Halliwell Jones Stadium and the club’s digital platforms.

The deal is one of the most significant in the club’s history for the Women’s team and kicked off with the unveiling of the 2022 kit launch earlier this month – on 8 March, to coincide with International Women’s Day.

Antony Peart, Director of Brand and Communications at Hoover Candy Group, said: “As a business that’s based in Warrington, we’re excited to become the main sponsors of the Warrington Wolves Women’s Team. Both brands share a passion for performance and being the very best at what we do, and we can’t wait to see what this season brings.”

Karl Fitzpatrick, CEO at Warrington Wolves, added: “Warrington Wolves are proud to be strengthening our successful relationship with such a big blue-chip brand as Hoover. As Official Club Sponsors for a number of years now it’s great to see their continued support for both the men’s and women’s teams and we’re pleased to be working with this iconic brand, whereby we can support one another locally and give back to the community.”

The first official game for the team took place on 13 March where fans were able to see the new Hoover-sponsored kits.