Hisense has become an Official Partner of Leeds United Football Club, in a new two-year agreement.
The consumer electronic brand’s HQ is in Leeds, and it is supporting the newly-promoted club with LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand.
The deal will also see Hisense televisions installed at both Elland Road and the Thorp Arch training ground.
In recent years, the Chinese manufacturer has become increasingly involved in professional football on a global scale, serving as an Official Sponsor of the 2018 FIFA World Cup in Russia, and of the re-scheduled UEFA Euro 2020 tournament.
Leeds United will be working pro-actively alongside Hisense UK to spearhead the brand activity, including exclusive fan offers, sponsorship optimisation and brand activations showcasing the latest brand technologies over the next two seasons.
Howard Grindrod, Hisense UK’s Vice President (pictured in the middle), said: “Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England.
“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs. As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.”
Paul Bell, Executive Director at Leeds United (left in the picture), added: “We are delighted to welcome Hisense into our Official Partners programme. As one of the leading consumer electronics brands in the world is further testament to the strength of the Leeds United brand that Hisense have chosen to partner with the club on our return to the Premier League.
“Hisense will receive significant brand visibility through the Premier League TV footprint and regionally through its high profile branding on the East Stand at Elland Road, which directly overlooks the M621 motorway!
“We are also excited about extending the reach of our video on demand channel, LUTV, and creating unique Club content for the Hisense VIDAA Smart TV Platform, taking our content into millions of homes.”