Hisense announces UK’s first Roku TV

Hisense, celebrating its 50th anniversary in 2019, is set to launch the UK’s first Roku TV in Q4.

Available in screen sizes up to 65-inches, Hisense Roku TV models will be powered by the Roku OS. Roku’s confidence in Hisense to launch the first Roku TV models in the UK market is testament to the manufacturer’s growth and successful brand development in the UK.

The Roku platform offers consumers a wide variety of entertainment, including many of the leading streaming and catch-up services, all with more of their favourite HD, 4K and 4K HDR content.

Senior Marketing Manager at Hisense, Arun Bhatoye, said: “Roku offers a fantastic TV streaming platform that offers consumers an incredibly simple, fast and easy entertainment experience filled with tons of catch-up and streaming services offering tons of quality content at their fingertips. It’s been fantastic working with Roku and I can’t wait to see these new Hisense Roku TV models on the shelves in time for Christmas.

“2019 is an exciting year for Hisense. We are connecting with consumers in new ways as we are about to be a key, leading sponsor of a third major international football tournament in a row and we have just announced we will release the first Roku TV model in the UK – three huge landmarks!”

Bart Bomers, Vice President of EMEA at Roku, added: “Roku TV models offer consumers a great smart TV experience while giving TV manufacturers an attainable way to build great smart TVs. We know customers will love how easy they are to use, the vast amount of content they have access to and our commitment to keep the experience current over the years.”