Harry Kane becomes TCL’s new European Brand Ambassador
Following the highly anticipated restart of the football season, the greatly esteemed international footballer and TCL, one of the world’s global leading television and mobile device brands, will join forces with the collaborative goal of providing consumers the best possible experience and technological innovations. Through this partnership with Harry Kane, TCL said it demonstrates a long-standing passion and commitment to excellence through sport.
The manufacturer selected Harry Kane as brand ambassador for not only being a game changer on the field, but also because of his strong commitment and leadership within his team. By embodying the company’s philosophy to “Display Greatness”, both Kane and TCL strive to inspire people by distinguishing themselves as leaders in their fields.
The partnership, which will run until July 2021, will see Kane featured within TCL’s advertising campaigns both online and offline. He will also create exclusive content with the brand to be shared across social media channels. The digital content will include live personal appearances and behind the scenes footage.
TCL’s product range is a great companion for sports and entertainment, thanks to the image quality across its Smart Android TVs and TCL 10 Series smartphones, to the immersive sound experience with the TCL headsets and soundbars.
Speaking on the partnership, Kane stated: “I am thrilled to be working alongside the TCL EU team. During these uncertain times, it’s great to be working with a brand that is committed to quality, excellence and in delivering great, positive experiences for fans.”
Bernie Chen, Country Manager of TCL UK, added: “TCL has long been a brand committed to quality and innovation, so it was only natural we partner with someone who embodies these values. We are thrilled to work with Harry, who represents the highest calibre of English football, continuing our commitment to great sport and entertainment here in the UK.”