Haier UK keepin’ it fresh as it partners with boxxfresh

Haier has announced a new promotion in partnership with boxxfresh. Keep It Fresh, Reduce Food Waste with Haier and boxxfresh.

Kicking off on Monday (14 June) and running until 26 July, Haier UK has teamed up with boxxfresh to help bring fresh fruit and vegetables to their customers. With every purchase of a Cube Fridge Freezer during this period, consumers will receive a box of fruit and vegetables, along with recipe cards for inspiration on how to use the fresh produce you receive. Choose the items that go in your box, allowing you to plan your meals, eat fresh, reduce waste and save money. And thanks to Haier’s Fresher Techs technology your food also stays fresher for Longer.

Kelly from boxxfresh commented: “We have a ‘Naked Veg Pledge’. We provide fruit, vegetables, salads and herbs totally naked, that means without any pointless single use plastic! Fresh produce doesn’t need a plastic packet to keep it fresh which is why we always provide tried and proven tips and tricks to keep your delicious produce in the best, fresh condition, helping us all to do our bit in reducing food waste at home.”

Milo Cheney, Product Manager for Refrigeration at Haier, added: “We are delighted to be able partner with boxxfresh on this product promotion. Their commitment to deliver the best, freshest seasonal fruit, veggies and plant-based groceries aligns totally with our guarantee of being able to store your fresh food at home for longer.

“Using state-of-the-art technology Haier’s Humidity Zone drawer, you can now preserve fresh vegetables, meat, and frozen foods for up to two times longer with the same flavour as the first day. This product promotion is further commitment from Haier to extend our distribution partnership to premium brands and add value for customers in other ways.”

Retailers running the “Keep It Fresh” promotion include:, Currys, John Lewis, Costco, Buy It Direct Group, Crampton & Moore.