Haier signs deal with Yusen Logistics

Chinese appliance manufacturer Haier has appointed Yusen Logistics to handle distribution of its products nationwide.

Haier said it plans to relaunch in the European market and has appointed Yusen Logistics to support its “ambitious” growth plans for the UK.

Yusen Logistics has designed a full end-to-end logistics service, which includes inbound support, storage, distribution and a bespoke reverse-logistics solution providing full tracking, control and reworking of returned goods to grade A standard wherever possible.

Dave Yearsley, managing director for Haier UK and Ireland, said: “In order to increase our market presence in the UK, we need the reliability and experience of a logistics partner that understands the market and our products, with a proven track record. Yusen Logistics’ strong white-goods network offers us the high levels of experience and service in the storage, handling and delivery of our goods with a personal and hands-on approach that we know will deliver a service of excellence that reflects our products.”

Khalil Ashong, contract manager for Yusen Logistics UK, commented: “Following a smooth implementation process, we now look to further building upon the success of our relationship with Haier. Our service focuses on 100 per cent product integrity, careful handling procedures, and trade delivery times that we believe will benefit Haier and their customers alike.”