Haier comes out tops for eighth year

Chinese appliance manufacturer Haier has announced it has retained its position as the global market leader in large household appliances.

According to data from Euromonitor International, the company has secured a 10.3 per cent retail volume market share, with this being the eighth consecutive year Haier has been named the market leader.

The study took place over 46 countries and 30 brands. It showed that Haier took the top spot in refrigeration, with a 16.8 per cent share of the market, while in freezers it had a 21.5 per cent share, 14.4 per cent for laundry appliances and 8.5 per cent in wine coolers.

It also announced it had become the number one brand in ‘connected air-conditioners’ for the first time, taking a 23.6 per cent share of the market.

Yannick Fierling (pictured), chief executive of Haier Europe, said:
 “I am delighted to see our efforts rewarded not only with regards to R&D and design, but also for our tremendous ability to adapt to the demands of our consumers.”