Grundig has announced its new ‘Give Back’ initiative in partnership with Currys PC World. It will donate £200,000 worth of home appliances to food-based charities across the UK that have all been nominated by Currys PC World store staff.
Aligned to the brand’s Respect Food programme, Grundig believes people should enjoy good food and respect it, which means wasting less. The premium appliance brand is already working alongside other like-minded organisations, such as Food for Soul, The Felix Project and Pret Foundation, to help in the fight against food waste and is now looking forward to helping even more charities nationwide with this new partnership.
Gino Grossi, Grundig Marketing Manager at Beko plc, said: “Food waste is a massive issue, not only in the UK, but globally, with one third of the food we produce thrown away, while millions of people are undernourished. At Grundig, in line with our Respect Food programme, we believe it is our responsibility to lead the fight against food waste. We’re committed to being a sustainable brand and by supporting and introducing projects like the ‘Give Back’ initiative with Currys PC World, we can start to make a real difference.
“We’re looking forward to providing hundreds of local charities from across the UK with new Grundig appliances that will help them store more surplus food and offer more services to people.”
Kesah Trowell, Head of CSR at Currys PC World, added: “At Currys PC World, we believe business should be a force for good and we are excited to collaborate with Grundig on their Give Back campaign. With our store colleagues working in the heart of towns and cities across the UK and Ireland, they’re in a great position to nominate the local food-related causes that can benefit from the scheme. This initiative has already been really well-received by colleagues, with stores relishing the opportunity to join Grundig in ‘giving back’ to their communities.”
Grundig will provide Currys PC World stores with in-store advertising to help promote and drive the ‘Give Back’ initiative and Grundig’s training team will be visiting all stores and explaining how the colleagues can get involved.
The new initiative comes as the brand celebrates five years since launching its home appliances range in the UK in 2013 and follows the announcement of three-Michelin-star chef, Massimo Bottura, as brand ambassador, who works closely with Grundig to further their shared vision around quality, innovation and culture.