Groupe SEB UK appoints new Commercial Director

Groupe SEB UK has promoted Will Yates to Commercial Director of its three power brands Tefal, KRUPS and Rowenta.

Mr Yates joined Groupe SEB in January 2016 as Sales Director and during his tenure the business has successfully launched a number of high profile new innovative products, which have resulted in significant sales growth.

He has a real passion for ‘Change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets.

Previous positions include Sales Revenue Controller (Northern Europe) and Field Sales Director Mondelez International.

He will now be responsible for developing the commercial strategy within the UK & I business with a core focus on communicating the true USPs of the brands.

Mr Yates will continue report to Richard Joaristi, General Manager, Groupe SEB UK.