Groupe SEB announces new UK MD

Groupe SEB has announced that Will Yates will take over as the new Managing Director of its UK and Ireland business from 1 September 2019.

It was only in June this year that the company announced Mr Yates as Commercial Director. He joined Groupe SEB in January 2016 as Sales Director. During his tenure the business has strengthened further through key initiatives and product launches resulting in strong sales growth.

He will succeed Richard Joaristi, who is moving to take up a new role within Groupe SEB as VP South East Asia.

He has a passion for ‘Change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets, through good understanding and strong partnerships. 

Commenting on his new role, Mr Yates said: “This is a fantastic opportunity in a amazing business, with great people, to further build on the successes we have seen over recent years. We will continue to deliver market-leading innovation, category driving initiatives and best in class execution to further establish our leadership positions.”

Some of Mr Yates’s previous positions include Sales Revenue Controller (Northern Europe) and Field Sales Director, Mondelez International.