Gregory Lee new Chief Executive Officer at Bowers & Wilkins

Bowers & Wilkins, the British performance audio brand, has announced the appointment of Gregory Lee as Chief Executive Officer. Lee will officially assumed his position at the company on 1 November, 2018 and he will also serve on Bowers & Wilkins’ Board of Directors.

Former company CEO, Gideon Yu, will remain as Co-Executive Chairman of the company’s Board of Directors.

“I am extremely excited for Greg to join Bowers & Wilkins as our new CEO and lead the company forward in our next phase of growth,” said Gideon Yu. “Greg has extensive leadership experience in consumer electronics, a deep knowledge of brand building, and a passion for our products. Bowers & Wilkins is in great hands with Greg, and I could not be more energised about our future.”

Lee has been dedicated to serving customers throughout his career, beginning with sales and marketing leadership roles while representing top tier brands at Procter & Gamble and Johnson & Johnson. His more recent experience is rooted in the consumer electronics industry, with North American and global leadership positions including President & CEO of Samsung Electronics North America as well as Global Chief Marketing Officer of Samsung Electronics.

Gregory Lee added: “I am honoured and excited to join the leadership team at Bowers & Wilkins, a brand that is known for its rich history of quality, design and technology innovations. I’m looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins’ continued commitment to performance audio technology. The audio/video category is growing rapidly within the broader consumer electronics industry. Bowers & Wilkins is well positioned to capture that growth by extending the reach of the brand with consumers in today’s global marketplace.”

Bowers & Wilkins Co-Executive Chairman, Dave Liu, commented: “Greg has extensive experience building world class brands through strategic sales and marketing initiatives in the global consumer electronics industry, and he brings an impressive professional breadth to our company. This deep and highly relevant experience makes Greg a fantastic choice to lead the next chapter of Bowers & Wilkins.”

Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio technology for more than 50 years, designing and manufacturing precision home speakers, headphones, custom installation and performance car audio.