Gorenje joins the Hisense family

Gorenje, the global Slovenian-based home electronics manufacturer, has joined the Hisense family of consumer electronics brands. The Gorenje brand will continue to operate in the UK, with both sales and support continuing.

The deal, initially announced in May last year, has now been finalised and will see Hisense UK assume control of Gorenje’s UK operations and logistics, as well as launching new products to the market.

While the Gorenje brand will continue to be available in the UK, a new range of Hisense Cooking products will be introduced in the UK as a result of Gorenje joining the group. Ovens, hobs, hoods and dishwashers are all due to be released in this year, alongside the existing wide range of refrigerators and washing machines.

Operationally, within the UK market, Iztok Krulc will continue to head up the Gorenje brand in the UK.

Speaking about the acquisition, Howard Grindrod, managing director of Hisense UK, commented: “This is a really exciting deal for both brands. It represents a fantastic opportunity for us to work together to offer an incredible range of high-quality and innovative products into the household appliance market. Gorenje has a long-standing reputation for quality and style, and we will continue this tradition and combine it with our extensive R&D facilities to innovate and continually improve.

“We expect the new Hisense Cooking range to be introduced to the market early this year while the Gorenje brand will continue in the UK. We look forward to working alongside our existing retail partners to showcase these brilliant ranges, as well as forging new partnerships as we continue to grow as a household appliance brand.”