Google makes a smart Play for LG TVs

From this month, LG smart TV owners in over 100 countries will be able to access movies and TV shows through Google Play Movies & TV, LG has announced.

With Google Play Movies & TV, viewers will be able to rent or buy from a choice of thousands of films and TV shows. Content will originate from the cloud, which also allows users to view content on their LG TV as well as on their smartphone, tablet and PC.

“The smart TV market is growing rapidly and with that comes a tremendous demand for fresher, higher-quality content,” said In-kyu Lee, senior vice-president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “Meeting this demand is LG’s highest priority, matched only by our desire to provide the best possible viewing experience on our TV products with the webOS platform. Our close partnership with Google will go a long way toward fulfilling the high expectations of LG smart TV owners.”

Google Play will be available on LG smart TVs starting this month and will be rolling out initially in the United Kingdom, the United States, Canada and Australia.