Subscription-free, connected TV service Freeview Play has announced the launch of Freeview Explore, a feature that allows users to explore new content.
Freeview Explore will be accessible via the apps page and will display specially curated content with viewers able to browse recommendations from BCC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play.
Freeview Play revealed that more content would be added as more broadcasters join the platform.
Freeview Explore will roll out on Freeview Play TVs and set-top boxes this month and, from today, users can search for programmes by genre or programme name.
The service features a scrolling carousel of 10 genres displayed in an “image-rich menu”.
In the coming months, the ‘Help and Alerts’ area will deliver instructional videos, as well as news and information on platform updates.
Freeview managing director Guy North said: “With more content than ever available, Freeview Explore creates an easy way for viewers to find the shows they love or discover new ones for the first time. With more product enhancements and new features in the pipeline, we’ll be providing a better service to our viewers, and our channel and TV manufacturing partners too. It’s an exciting time for Freeview Play.”
Freeview Play launched in 2015 and has become the most widely adopted catch-up service on televisions in the UK.
Latest estimates suggest around 1.5 million Freeview Play devices have been sold so far.