Fisher & Paykel has launched its brand-new UK website built on the Salesforce platform as part of the company’s ambition to offer customers and partners a premium experience at every touchpoint and become the number one luxury premium appliance brand globally.
The UK joins the US, Canada and Australia with a new look and feel, new experience, and ability to build a much better experience for its UK retailers and consumers. This follows on from the last three years where Fisher & Paykel has invested heavily in both shows and the in-store experience to enable consumers to discover the brand live and to connect with it on a tactile and emotional level.
This year, traffic to Fisher & Paykel’s website has increased by 36% on this time last year, so the timing is perfect to further surprise and delight users as the brand continues to innovate and set the industry benchmark in the digital space. By building on elements which made the previous website so engaging, Fisher & Paykel is able to bring insights to the forefront and delve deep into the life lived around appliances to demonstrate its human-centred design.
Andy Wight, Digital Marketing & Ecommerce, Fisher & Paykel comments on the launch: “This is a huge milestone for the UK and signifies our digital transformation. The new website is the beginning of bringing together all of our digital components onto one platform, giving us the ability to accelerate our digital and direct plans at greater speeds and with much more flexibility and control.”
Fisher & Paykel has partnered with Salesforce Commerce Cloud – an industry-leading e-Commerce solution – which will enable the brand to connect with its customer database to gain customer understanding and allow for improved marketing and communications.