Extraction brand Novy enters UK market

Belgian premium appliance brand Novy is targeting the UK as a “key” market for the brand’s expansion.

Owain Harrison, former head of sales and marketing at Hoover Candy Baumatic, will head up the UK operation as its new country manager.

Novy has been operating in continental Europe for over 50 years. The brand claims to have developed the first noise-reduction system for cooker hoods and to be the innovator of perimeter extraction – a technology it has patented.

The company also has a range of technologically advanced induction hobs, which include models that have built-in controls to automatically adjust the airflow of the hood installed above them.

The Novy appliance range is available in the UK from this month.

Owain Harrison
Owain Harrison

Mr Harrison said: “There is such a huge opportunity for premium designers and retailers to specify Novy, as they can be assured of a truly top-quality product that is both designed and made to last. I am greatly looking forward to building the Novy brand in the UK.”

Novy commercial director Francis Gistelinck added: “As part of our global expansion plan, we regard the UK as a key market for Novy, because our research shows that top-tier kitchen designers and retailers are already specifying stylish ceiling hoods, as well as space-saving combination hobs and extractors in their design blueprints. Our models bring something different to the table in terms of looks, efficiency and silence and we very much look forward to building our brand together with key premium retailers.

“At a time of economic uncertainty between the UK and Europe, we are proud to be establishing our brand in Britain, as we believe that good business is built on the working relationships that we have with our partners – and that is always our focus.”