Exertis UK strengthens premium audio portfolio with new brand

Exertis has added to its premium audio offering by partnering with AfterShokz to distribute the brand into retail channels across the UK.

AfterShokz was founded in Syracuse, New York, in 2011 and specialises in bone conduction audio technology – which boasts safety benefits as it enables the user to hear their surroundings while also listening to audio.

Technology distributor Exertis said the AfterShokz range is suited to a wide range of consumers, from professional athletes (to help them focus and boost their performance), to runners and cyclists who need to be aware of traffic, and even dog walkers who want to listen to audio while remaining aware of their surroundings.

Carl Eagle, General Manager, Premium Audio, Exertis, said: “We’re very excited to be working with AfterShokz in the UK. It is the market leader in bone conducting headphones and is dedicated to providing a safe and comfortable audio experience for users. The addition of the brand will strengthen our premium audio portfolio, as health, fitness and wellbeing are more important to consumers than ever.”

Li Jiachao, CE Accounts Manager, AfterShokz, added: “This is an exciting partnership for AfterShokz as extending our relationship with Exertis will enable us to distribute into retail channels across the UK. The team’s expertise and breadth of knowledge coupled with their relationships in the consumer sector makes them the perfect distribution partner for us.”