Exertis adds to its Homeware Portfolio

Exertis, distributor of technology products for the B2B, enterprise, mobile and retail markets, has announced an agreement with SMART Worldwide Ltd to distribute its award-winning SMART Retro and SMART Modern ranges of small electric appliances to retailers in the UK and select European Countries.

Harriet Croft, Exertis, core electronics, general manager, said: “We are delighted to be adding the SMART Retro and SMART Modern brands to our small electrical appliances portfolio. Their product line up offers a range of innovative, fun but practical products which are rich in features and designed with the consumer in mind.

“The SMART Retro range offers some stylish and unique small electrical domestic products whilst the SMART Modern provides cool, every-day, advanced and feature rich appliances. Both provide exciting opportunities for retailers in the small domestic appliance market as well as merchants and outlets looking to diversify with an award-winning brand like SMART.”

The SMART Retro range includes high quality slush, waffle, candy floss, ice-cream and pop-corn makers. The SMART Modern range includes: award-winning waffle bowls (product of the year); Bacon Express (innovation of the year award 2018) pasta makers, rotating pizza ovens, tunnel toasters; Lazy Susan (buffet server) and an extensive range of best sellers.

Dr Sam Attia, SMART Worldwide, chairman, added: “We are looking forward to working with Exertis and providing consumers with more opportunities to experience our products. The media called SMART the SDA positive disruptors in 2018. We introduced five new products that all achieved best seller status and, in 2019, we will also be introducing another five new and exciting products, as we do each year.

“SMART is stocked at the best retailers and e-tailors in the UK, Europe, Middle East and beyond.  We anticipate that the relationships and services that Exertis provides will help SMART to grow our brand recognition for high quality and unique products and also expand SMART’s market presence in key additional distribution channels both in the UK and Europe. The Exertis’ sales force is the best in the field and SMART regularly train them on all new and existing products making the full range a winning range and great fun to sell.”