Exclusively Shows 2019 ends on a high
The core show visitors were on a par with previous years, the number of retailers attending was up, although the number of delegates per retailer decreased.
The show’s overall attendance rose by just over five per cent, fuelled by a relatively new breed of visitors to the show, “the influencers and consumer press”.
“Exclusively 2019 was a quality show featuring over 150 exhibitors presenting over 275 of their brands,” said Will Jones, Bheta Chief Operating Officer and Chairman, Exclusively Shows. “The feedback from exhibitors has been positive, with many commenting on the quality of visitors to their stands, including new customers, as well as the increasing numbers of influencers and bloggers.
“It was very pleasing to witness the show’s Brand Showcase initiative, now in its third year, gain considerable momentum, with attendance more than doubling from 2018. This initiative, alongside the Trend Initiatives with Scarlet Opus (one of them, pictured left), highlights how the content of the show does needs to adapt and mirror the changing face of the market.”
Talking of the Brand Showcase, Manager, Richard Watts, said: “From our Monday night press preview up until doors closing on the Wednesday, the Brand Showcase was buzzing, as we welcomed more members of the media to the Show than ever before.
“Now established as a must-attend event for lifestyle press, exhibitors particularly welcomed the huge increase of influencers attending the show, due to the instant engagement this generated for them across socials. Brands have seen an increase in followers, consumer reach and ultimately product sales, thanks to recommendations from some of the biggest UK influencers relevant to our industry.”
Kerry Cooper, from Polder Products, added: “This was our fourth and best year at Exclusively Housewares, in my opinion, in one of the tougher times in the market this was a fantastic way to stay close with the retail community, have their full attention at a small venue and discuss ways to invigorate success.”
One of this year’s visitors, Kathryn Farrell, Cookware & Accessories Buyer, Lakeland, added: “Exclusively Housewares was a great place to touch base with my key suppliers as well as check out some new products and trends. I’d say that Exclusively is a great example of a trade show that provides quality over quantity. I had some valuable meetings and conversations and I used up every minute of the time I had available; in fact, I could have done with longer! The timing is perfect for a mid-year catch up and it saves our suppliers trekking up to the lake district to see us.”
This year’s Trend Hub also drew more visitors. This year, for the first time, the Informative Trend Talks program ran on both days, and welcomed full audiences. The show offered talks from Scarlet Opus on the topic of interiors trends.
Phil Pond from Scarlet Opus added: “In 2019 more than 500 visitors came to see the Trend features, including teams from several of the country’s biggest housewares and SDA retailers, journalists from the best-known consumer blogs/magazines/papers and online publications and a myriad of independent retailers.
“A stylish, fun, welcoming, positive and informative event, at which manufacturers, retailers, the press and supporters of the industry meet; each playing their part in making the industry stronger and more prosperous for all. We are very proud to be a part of this show’s phenomenal progress.”
Exclusively Shows also continued to draw celebrities to the Business Design Centre, including Lorraine Pascale, with Haden Appliances (pictured left), Jeremy Pang with School of Wok, Dexam, Ed Kimber and Martha Collison from The Great British Bake Off, and Aggie McKenzie from My Weekly and How Clean Is Your House?
Simon Boyd, the Show’s Operations Director, commented: “The Show team are delighted with the mix and quality of retailers that attended. The Show embraced many new retailers who are championing new and evolving routes to market, alongside large respected high street names and, of course, our hard working and determined independents, embracing change from all corners of the UK.”
Exclusively Shows will take place at the Business Design Centre again next year next year on the 9 and 10 June.