The Exclusively exhibition has a reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media.
With the return of the live event on 24 and 25 August 2021 at the Business Design Centre in London, Exclusively will unveil the next three and five year trends to buyers, trade and consumer media and suppliers. One of the biggest is Neo Luxe and trend forecaster, Scarlet Opus, which will be sharing all the details at the Show in a series of seminars and trend tours.
Phil Pond from Scarlet Opus gave a sneak preview of Neo Luxe, which will start to come through from the autumn/winter – the idea being to help ensure that the products on display at the Show are perfectly placed for buyers both short-term and into Christmas, as well as long-term.
Neo Luxe is all sophistication and dark romance from earlier centuries and combines rich luxurious colours with high drama and an almost punk quality in its provocative glamour. Key for Christmas, the look will be around for three to five years.
The trend is all about learning from the past and appreciating the sensuous style of earlier centuries – rich colours and dark luxuriance, tension between male and female but grounded in the natural. It is a provocative meeting of the historic with contemporary and the key colours are blue, black and shades of green with textures such a velvet, walnut, gloss and gold and brass. Florals and foliage are important patterns going forward.
Products which work with Neo Luxe will not only be prevalent in the exhibition in general, but also in the Brand Showcase – a media-friendly edit of the main show – where some 250 press, bloggers and influencers will soak up the on trend thinking and use it in all their coverage to come.
Chair of Exclusively and Chief Operating Officer of show owner, BHETA, Will Jones commented: “Given all that the world has endured over the last fifteen or so months, it goes without saying that the safety of all Exclusively visitors and exhibitors is paramount and Exclusively is working closely with its venue, The Business Design Centre in Islington, to ensure that all necessary protocols for registration, hospitality, events, meetings and the total visitor/exhibitor experience are in place.
“Everyone can be confident in being there and in enjoying a great show. The opportunities to see the latest product, talk to suppliers and gather all manner of excellent content and market intelligence is second to none. Following the lack of industry face-to-face interaction over the last 15 months I would say that this year’s Exclusively is a real must for buyers.”
