Exclusively sets out roadmap to live August show

Following the announcement last month that this year’s Exclusively Show has been postponed to 24-25 August 2021, the organisers have set out their roadmap for the return of the live exhibition.

BHETA (the British Home Enhancement Trade Association), which owns and organises the Show, has reported that stands are now 95 per cent sold and there is “renewed confidence” following the Government’s ‘roadmap’ announcement at the end of February.

It said there has been “a positive industry response” from exhibitors and visitors in light of the new confirmed show dates.

The Exclusively Show – which covers housewares and small electrical products for the retail industry – is set to return to The Business Design Centre in London.

And with many restrictions planned to be lifted by 21 June in the UK, and most adults due to be vaccinated by July, BHETA said the 24-25 August dates look set to mark a return to ‘normality’ for buyers and suppliers in the housewares, small electricals, gift and destination garden centre sectors.

Chief Operating Officer of BHETA, Will Jones, commented: “With the Government setting out its four-stage plan, Exclusively is seeing a surge of renewed interest from exhibitors and visitors in what will be, by August, the first event of its kind in this industry for almost 18 months.

“Plans for the content of live Exclusively 2021 are well advanced and it is fantastic to see the support and enthusiasm of the industry so evident in the booking figures. The Show will include expanded versions of all its popular features, such as the Brand Showcase, the Trend Tours and Displays and the Scarlet Opus seminar programme, as well as new features such as The Launchpad, aimed at smaller and start-up companies exhibiting at Exclusively for the first time.”

Mr Jones added that the safety of all visitors and exhibitors is paramount and organisers are working closely with the venue on protocols to ensure that everyone can be confident in attending and enjoying the event.

The Exclusively Show regularly has over 130 companies and 300 brands participating, representing all the key product categories in the housewares sector, such as cookware, tabletop, lifestyle, household and gift, as well as home electricals.