Euronics kicks off partnership with UEFA Women’s Football

Euronics has signed a major four-year sponsorship deal to become an official partner of UEFA Women’s Football.

The sport is on the verge of a huge publicity boost this Summer when England hosts the prestigious UEFA Women’s EURO tournament in which England, Northern Ireland and 14 other international teams from across the continent will take part.

“Euronics is a proud sponsor of UEFA women’s football, and we want to play our part in encouraging and empowering more girls and women to get involved in the beautiful game,” said Steve Scogings, Chairman of CIH, part of Euronics.

“We believe women’s football is not only a great way to promote health and wellbeing, but also helps to build confidence and self-image, as well as showcase equality and drive positive social change.

“Our aim is to support the rapid growth of women’s football at all levels and, with our support, Euronics agents will become an even bigger part of their local community.”

Thanks to the UEFA deal, Euronics agents will have access to a wide range of both in-store and online; and the buying group will support agents in local sponsorship activities with girl’s and women’s football teams.

The UEFA Women’s EURO tournament kicks off on 6 July, running until the Final at Wembley Stadium on 31 July. Whether its customers buying a new 4K TV to watch the games on or purchasing a US-style fridge to keep their drinks cool, football tournaments are always a big sales opportunity for brands and electrical retailers. And, with England and Northern Ireland as contenders for the trophy, the UEFA Women’s tournament promises to be a huge deal for Euronics and for the home nations.