Electrolux partners with Cook School charity
Marking its 100th anniversary, Electrolux has made a global commitment to take action on food-related challenges, with a mission to inspire and engage 300,000 children, consumers and professionals to adopt better food habits and sustainable ways of cooking by 2030.
As part of the Electrolux commitment, Zanussi, a brand under the Electrolux Group, has launched a nationwide partnership with not-for-profit organisation, Cook School, to provide weekly cooking lessons to primary schools. Using Zanussi appliances, children will be taught how to cook well-balanced, sustainable meals and educate their families on the importance of nutrition for long-term health.
Chris George, UK Head of Marketing for Electrolux, said: “We know that 28 per cent of two to 15 year olds in England are estimated to be overweight or obese. Research shows that children who learn to cook at a young age tend to make healthier food choices throughout their life. With this in mind, Zanussi and Cook School will team up to host weekly cooking classes to inspire better choices for children and families across the UK. Our vision is to make a real, positive difference to childhood obesity, diabetes and food wastage.”
Zanussi, along with Cook School, will deliver weekly classes in 10 schools by September 2019, aiming to educate 5,000 families on the importance of a healthy, sustainable and nutritious diet.
Amanda Grant, Founder of Cook School, explained: “We’re delighted to be partnering with Zanussi, a brand which shares our passion to make a profound and positive impact on children’s lives. This partnership means Cook School will reach more schools and therefore help more children and families in the UK. 2019 is just the beginning. By the end of 2020 we’ll deliver classes in at least 30 schools nationwide to empower children and their families to make healthier and more sustainable eating choices.”
Electrolux, which has its UK headquarters in Luton, will launch the partnership this month, inviting its employees to volunteer to aid Cook School in teaching 900 children from three local primary schools how to create delicious meals, using Zanussi appliances.