DTG website aims to help retailers sell UHD

The Digital Television Group (DTG), the industry body set up to look after the digital TV marketplace in the UK, has launched a new website – UHDready.co.uk – to help retailers understand and sell the benefits of Ultra High Definition [UHD].

According to the DTG, sales staff and consumers can be confused over UHD, because standards are still being devised as the technology develops.

Users of the website can quickly look up UHD TVs by manu-facturer and see which services they support, or search by service, brand and screen size to see all suitable products.

Manufacturers, including LG, Panasonic, Sam-sung, Sony and TP Vision, have supplied information on their current UHD TV models and have committed to providing ongoing updates as new models are launched in 2016.

The website, which also covers BT Sport Ultra HD, Netflix 4K, Amazon 4K and Ultra HD Blu-ray, has been set up at the request of the UK UHD Forum, which was established in 2013 so that retailers, manufacturers, broadcasters and TV platform operators could work together to launch next-generation TV services.

DTG chief executive Richard Lindsay-Davies said: “The DTG is proud to support the UK’s consumers and the electronics retail industry as they go shopping for new TVs this Christmas.

UHDready.co.uk gives retailers the confidence to sell a UHD TV, knowing that the consumer won’t bring it back in a few months because it doesn’t support the services they want to watch.”

The DTG will continue to develop UHDready.co.uk as more UHD TVs and services become available.