Dixons Carphone to share sales data with analyst GfK

Dixons Carphone has signed a partnership with market research company GfK to share its physical and online sales data.

Under the agreement, Dixons Carphone will become part of GfK’s Point of Sale (POS) Tracking analytics and provide data for all electrical products that it sells. GfK can provide its clients with insights gained from examining consumer and market trends, based on sales data.

Said Anthony Morris, analytics and strategy director at Dixons Carphone: “We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology.”

Added Michael McLaughlin, head of retail for GfK: “This partnership reinforces our position as the market leader for point-of-sale data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers.”

GfK said its prescriptive analytics identify the best course of action for clients by uniting point-of-sales data with unique insights gained from long-term examination of consumer and market trends.